Web Design

Web design involves creating websites and pages that represent an individual or a company’s brand. A website contains information that reflects a business brand and is aimed at achieving a user-friendly experience. 

Web design is both a technical and creative process that lays out the visual layout and user interface of a website. The goal of designing every website is to achieve a positive user experience while focusing on the functionality, usability and esthetics of the website. 

The esthetics of the website mostly refer to its beauty and good taste. The most important element of a website is its appearance, since attraction is key to a positive user-experience and conversion. 

Website design also encompasses application design such as mobile apps.

Key Aspects of Website Design 

The following are the key aspects of a website design. 

1) Visual Design

2) User Interface (UI) Design

3) User Experience (UX) Design

4) Accessibility

5) Content

Visual Design:

Visual design refers to elements that are appealing to the eye, such as color schemes, imagery, typography and visual style.

User Interface Design (UI):

User interface design (UI) refers to the design of certain elements such as button placement and overall website flow and the ease of interaction of users with these elements. UI design is the most important aspect of website design as it allows users to interact seamlessly with your website content, products and services. 

User Experience Design (UX):

User experience design (ux) takes into account designing a website that is intuitive, easy to use and navigate and that meets user needs. 

Accessibility:

Accessibility is a key consideration in designing a website, since it ensures that people with disabilities can use and access the website as well as the use of alternative text for images and keyboard navigation. 

What is Responsive Web Design?

Responsive website design ensures that the website content adapts and displays well on various devices and screen sizes. 

Content 

The whole essence of a website is to give information, a service, product or just about anything. Hence, website content must be organized and arranged to be meaningful, concise and easily discoverable. 

Web design Tools and Technologies:

The following graphic design tools and technologies are used by web designers in website design.

1) Graphic design software such as Photoshop and Illustrator. 

2) UI/UX design tools such as Sketch and Figma

3) Coding languages such as HyperText Markup Language (HTML), Cascading style sheet (CSS), JavaScript, Python, C++ etc.

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What are the elements of web design?

The elements of a website are those components or features that define a website. There are several elements of a website, such as layout, color scheme, images, typography, visual hierarchy, readability, navigation and content. 

LAYOUT

The layout of a website constitutes the appearance of the website and the way certain elements and tabs are arranged. A simple design that is intuitive and accessible is most appreciated by website users and visitors. The target of every layout is to create an appealing user interface (UI) with the prospects of a positive user experience (UX).

To create an excellent layout, web designers can use grid lines on white spaces to properly organize elements in order. The layout for desktop, tablet and mobile is not the same because of the screen size difference and hence a web designer must craft intuitive web design for each of these versions. This design must be responsive and adaptable on various screens, which is referred to as mobile optimization. Hence, web design services must be tailored to achieve a brilliant website layout. 

COLOR SCHEME

A color scheme is the combination of different colors such that they reflect the business brand or industry. This involves creating a color palette which consists of a dominant color and a few other colors to create the necessary effect.  A color palette can be monochromatic, analogous or complementary. A monochromatic palette has different shades of the same color while an analogous color palette has colors close to each other. A complimentary color palette has colors that complement each other. Web designers must choose a color scheme in such a way that the website is attractive and truly represents the company or business brand.

IMAGES

Images are a key part of every website as they portray the individual, company or business brand with visuals. 

An image is a picture, photograph, graphic, illustration or icon that illustrates an activity on a website. Images provide supplementary information to the text, providing a visual representation of a service, product or content. An intuitive web design must have images with the right resolution to avoid a blurry experience. 

TYPOGRAPHY

Typography represents the style or font of the written. The font or style must be chosen in such a manner that they fit the voice of the website and must be better suited to the target audience, industry or purpose.  For best results, web designers must choose a font that is attractive and easy to read. Some websites may require a serif font while others may require a non-serif font and, hence, the choice of typography must make the web design intuitive. 

VISUAL HIERARCHY

Visual hierarchy refers to the order in which users will process information or navigate around the website.  Every website has a visual pattern that captivates the users’ attention and directs their eyes and behavior around the website. F-Patterns or Z-Patterns mostly place emphasis on the top horizontal section of the website where web designers place the site navigation, search box and brand logo. These elements are very important because they allow users to easily discover different sections of the website as well as readily recognize the business brand. Web designers must place emphasis on intuitive web design, ensuring that these elements are visually appealing to users.

Readability

Readability refers to the quality of reading language that allows readers to easily read website contents. Readability also ensures that users with disabilities are able to properly read contents using a screen reader. Web designers must ensure flawless web design by selecting an appropriate font size and pixel to allow for increased readability. Other considerations for readability are the text color, background and contrast. 

NAVIGATION

Navigation is an element on a website that allows visitors to choose which content they want to access. Navigational menus are mostly located on the header and footer, but sometimes they can be found in the body. 

Effective web design creates a navigation which can be a button or an icon that hides and reveals navigation menus and a one-click arrow that redirects users to the top of the website, another page or another section of the same page. 

Mobile users can often find an icon at the top left or right-hand side of the website that can be expanded to reveal navigation menus when clicked. Web designers must put in place an interactive web design with a smooth navigation that easily reveals information when clicked or hovered on. The reason is that the navigation may help to decide the amount of time users or visitors spend on a website and the amount of information they can access. Users do not have access to the URL of website pages and hence, properly designed navigation can help to reduce bounce rates.  

CONTENT 

Content is one of the most important elements in a website as it provides the relevant information that users or visitors seek. Website content refers to the information that is available on a website. 

A beautiful website without content is like a majestic house without furniture or equipment. Content is what drives your visitors to your website and will most likely make them return to your website. Web design alone may not provide the needed visibility. However, search engine optimized (SEO) content improves website rankings. There are two major types of search engine optimization (SEO): on-page SEO, which focuses more on technical implementation on a per-page basis, and off-page SEO, which focuses more on link building and domain authority. 

When users do not get the information they want, they quickly leave the site, leading to a negative user experience and increased bounce rates. Web designers must ensure that web design projects have the required information that is relevant to the website brand or purpose.

What is the use of web design?

The most important use of website design is to build a business brand online and allow certain products or services to be available to customers on their devices. Web design also allows information to be easily disseminated to people around the world. In promoting a business brand, website design must provide support for Search Engine Optimization (SEO) by ensuring that the website can easily be found or discovered by users who do not know the website’s URL. SEO is an implementation by web designers that allows websites to compete for top spots on search engines such as Google, Bing, Yandex etc. A website that is properly optimized tends to rank higher on search engines, thereby increasing potential organic traffic. 

Another very important use of website design is to provide a seamless layout and navigation that allows visitors to easily scroll and find information across the website.  This layout must align with the business brand and objectives and quickly help users find products and services. 

Web Design Methods

There are two major website design methods, such as 

1) Adaptive design

2) Responsive design

In adaptive design, the website content is created using standard screen sizes as the frame for the website layout. Contents are usually created to fit predetermined screen sizes. 

 In responsive design, web content is automatically requested according to the screen size. Here, the contents are served responsively depending on the screen size of the user. 

What is the difference between web design and web development?

Website design refers mostly to surface-level or visual features which users interact with. Web development refers to more technical features which web designers and web administrators interact with.

Key differences between website design and development

Website design focuses mostly on the visual aspects of a website, such as layout, color scheme, fonts, and user experience (UX). Web development focuses on the technical process of building and maintaining the website’s structure and functionality.

While web design creates the appearance of websites, web development provides the technicalities required for the website to work.

Let’s look at the focus, goal, skills and tools of both website design and development. 

Focus

The focus of website design is to create the visual appearance and user experience of a website, while the focus of web development is building website technical structure and functionality. 

Goal

The goal of website design is to create a visually appealing and user-friendly website that meets the specific needs and goals of the client, brand or project as well as specifications. On the other hand, the goal of web development is to ensure the website is functional, accessible, secure and is optimized for performance. 

Skills

The following skills are required for web design:

1) Graphic design

2) HTML

3) CSS

4) User Interface (UI) design

5) User experience (UX) design

The following skills are required for web development:

1) HTML

2) CSS

3) Java

4) JavaScript

5) Python

6) Database management

7) Ruby

8) PHP

9) Server-side technologies

Both website design and development require a certain level of skill in markup language. However, website design requires basic markup language skills, while web development requires high-level markup language skills. 

Tools:

Website design requires tools and design software such as Figma, Photoshop, Sketch and other front-end coding tools. Web development, on the other hand, requires tools such as code editors, version control systems (Git), development frameworks and libraries. 

Custom Web Design Services

Custom website design services refer to tailored web solutions that create and develop the front-end and back-end of websites from scratch without using templates or a content delivery network (CMS). 

A website that is designed from scratch, without including a template, is referred to as a custom website. Custom website design is unique and offers flexibility and software integration. A custom website design cannot be built on platforms, such as Joomla or WordPress. Custom websites are tailored for businesses with unique demands and specific requirements.

What is the difference between user interface (UI) design and user experience (UX) design? 

User interface design focuses mostly on the visual elements and interactivity of a website or a product, while user experience design focuses on the user navigation and interaction with the website or a product, from initial research to post-launch feedback. 

UI designers are responsible for creating visual elements such as buttons and icons, while UX designers ensure an intuitive, enjoyable and effective experience. 

Key Differences between UI and UX

Focus:

UI design focuses on the visual look and feel, while UX design focuses on the entire user navigation or journey. 

Scope:

UI design is considered a subset of UX design, dealing with surface-level interaction, while UX design encompasses all aspects of user experience with a website or product.

Responsibilities:

UI designers create the visual elements, with the goal of ensuring a visually appealing and consistent design, while UX designers are involved in researching, planning and designing the overall user experience. 

Tools:

UI designers use tools like Figma and Photoshop, while UX designers use tools like Miro and Balsamic to create wireframes and prototypes. 

Skills:

The skills required by UI designers include visual design, branding and typography, while the skills required by UX designers include information architecture, usability testing and user research.

In summary, UI design targets the look of a website or product, while UX design focuses on how the website or product feels and functions. 

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What is web design? 

Web design is the design of the visual elements of a website, such as logos, typography, navigation, color schemes, menus and other elements and web graphics. 

What is a web page design?

Web page design is the design of specific pages of a website according to their functionality and tailored uniqueness. 

Who designed the World Wide Web?

The World Wide Web (www) was invented by Tim Berners-Lee in 1989. He conceived and developed the World Wide Web while working at CERN.

Sir Timothy John Berners-Lee, also known as TimBL, is also the inventor of the HTML first developed in 1993, the URL system, and Hypertext Transfer Protocol (HTTP). 

Why is web design important?​

Website design is very critical for businesses and professionals that want to deliver content, products and services to a target audience outside their locality. It provides a repository of information that helps businesses share their product or service details with their potential customers. 

What is website design?

Web design is the creation and design of the look and feel of a website. Web designers are responsible for website design, while web developers are responsible for developing the structure and general functionality of the website. 

What do web designers do?

Web designers are responsible for designing the visual elements of a website that allow users to interact with content or products and services. 

How to become a web designer?

A web designer must have minimal coding skills and should be familiar with HTML, CSS and graphic design tools such as Photoshop, illustrator and online tools such as Figma.  

Who is a web designer? 

A web designer is an individual or business that designs websites, user experience and user interface. 

How much for web design?

The cost of a website design project will depend on several factors such as:

1) Size of project

2) Functionality

3) Scope

4) Scalability

5) Regional considerations. 

Web Design And Development​ 

This is the design of the visual elements of a website, such as layout, typography, color schemes, user experience and the technical aspects of building and maintaining websites. Web designers are mostly concerned with branding and designing websites to suit brands and business needs. They ensure suitable selection of color schemes, fonts, typography, navigation and menus. The goal is to achieve a seamless and intuitive design that promotes smooth navigation and allows users to easily move around the site and discover what they are looking for. Web developers are mostly concerned with technical and structural aspects of a website, such as coding and development of applications that run on the website.

Web Design Firm

This is a company that designs and develops websites as per requirements and business needs. Website design firms usually consist of a team of professional web designers and developers who work together to deliver stunning websites and achieve project goals. These firms also have immense specialties in application development and also mobile application development for iOS and Android app stores. 

Web Design Agency 

A design agency is a company with specialty in providing a range of web-related services such as website design and development, web application development, e-commerce solutions, digital marketing and SEO (Search Engine Optimization). Most design agencies also provide content creation and management. Jeinrevo Agency provides a range of web development and maintenance services tailored towards the optimum performance of websites and applications. With over 15 years’ experience delivering web solutions, we are a team of professional web developers with a proven track record in project delivery and reliability.                                  

Web Design Consultancy

This is a professional and technical service such as web development and design offered to businesses to promote their online presence. This service includes professional advice, strategy and recommendations. 

A web consultant is a technical professional who works with clients to promote the success of their business through web development and design. Consultants provide practical suggestions and advice for improving the online presence of their clients and their businesses. 

Who Qualifies as a Web Consultant?

A web consultant must have immense knowledge and experience in web development projects and must understand the peculiarities of businesses and specific industries to offer useful advice and recommendations on project feasibility, long-time cost implications and marketability. 

Web Design Company

A website design company is an agency that provides web-related services such as website design and development, web application development, e-commerce solutions, digital marketing and SEO (Search Engine Optimization). Web application development may relate to hybrid apps, native apps or cross-platform, depending on business requirements and budget.