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Search Engine Optimization (SEO) is a series of steps taken to improve the visibility of a website in search engine result pages (SERPs) by targeting a specific set of keywords.
The major aim or goal of SEO is to optimise a website for increased visibility in order to attract more organic traffic from major search engines such as Google, Bing, Yahoo and Yandex. This procedure helps to inevitably reduce potential advertising costs for website owners.
This is achieved by optimizing structure, content and technical aspects to comply with search engine regulations and align with its algorithm. Search engine optimization is a key aspect of web design and development that promotes the visibility of websites.
Jeinrevo Web Design Agency is a professional website design services company with expertise in SEO and responsive mobile web design.
Why is SEO important?
This is important for the following reasons.
Increased Traffic:
When a website is properly optimized, it tends to rank higher in search results and with this comes the potential for increased traffic and increased user engagement. For most websites, increased traffic is the potential for increased revenue and popularity.
Improved Credibility:
Trust and authority of a website can be greatly increased if it appears at the top of search results. Most users tend to trust websites that rank higher in search results than those who take the bottom spot. The reason is that web users tend to believe that search engine results often highlight products and services as well as originating brands or businesses.
Cost-Effective:
Paid advertisements such as Google Ads are far more expensive than organic traffic obtained through well-implemented SEO. This is a cost-effective strategy compared to paid traffic.
Long-Term Strategy:
Optimization targeted at search engines is often considered a long-term strategy that continues to drive traffic to your website once implementation is completed. Once properly optimized for search engine algorithms, it can be a long-term source of traffic.
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What is Search Engine Optimization?
SEO is a technical implementation targeted at optimizing a website’s content, structure and technical requirements to help it rank higher in search engine results.
To achieve this, unique keywords are often chosen for each page with the contents being aligned as per the keywords using applicable density.
Key Aspects or Features of SEO:
There are several search engine optimization services, such as:
1) Keyword Research
2) On-Page Optimization
3) Off-Page Optimization
4) Technical SEO
Keyword Research:
This is a research and analysis of keywords that are most likely used by users on a wide variety of topics, products or services when searching for information on search engines. Identifying these keywords can greatly position your website to rank higher for these terms.
On-Page Optimization:
This is a method of optimizing a website’s content, structure and its technical aspects as a way of improving its visibility in search results.
Off-Page Optimization:
This is a website optimization strategy targeted at building links and back links from other reputable websites in order to improve your domain authority and a strong online reputation.
Technical SEO:
This is a procedure that is implemented to ensure that your website is technically sound and easy for search engines to crawl, understand and index for potential ranking. Technical SEO is mostly implemented by web developers.
Brand awareness, increased traffic and conversions can be achieved by search engine optimization, which is in essence more attractive to users and more understandable to search engines. There are requirements, especially by search engines, on the technicality of SEO.
Search Engine Optimization Agency
An SEO agency is a company with expertise in website optimization and provides SEO services such as keyword research, on-page optimization, off-page optimization and technical SEO. SEO agencies also carry out SEO marketing with a focus on achieving increased visibility of websites on search engine result pages (SERPs).
What is SEO?
SEO is the optimization of a website’s content, structure and technical requirements for increased visibility in search engine result pages. SEO is the acronym for search engine optimization. It is a key aspect of every web design and development project.